Whether you're looking to be a full-time corporate speaker and facilitator, or just looking to build some additional income, pricing your offerings can be a major challenge! Remember, you don't have to perfect the pricing right away. Here are some tips to consider as you set your prices.
1. Research Market Rates and Trends
Investigate what other speakers in your niche and experience level are charging. The Aginci marketplace is a great place to start.
2. Consider Your Experience and Unique Value
Your pricing should reflect your experience, reputation, and unique expertise. Factors such as your years of experience, industry recognition, and your audience’s perceived value of your insights all play into what companies are willing to pay. If you’re an industry thought leader or have exclusive insights, your price can be higher than average for your field.
3. Account for Preparation and Customization
Customization is a big draw for corporate clients, so consider how much customization and prep time each engagement requires. If you’re creating unique content or adapting your message specifically to a company’s challenges or culture, include this in your pricing. You might even set up tiered pricing, with higher fees for highly tailored sessions. (Note: Aginci seeks to connect you with buyers who need little to no customization; but be sure to confirm this and adjust as needed!)
4. Factor in Event Type, Size, and Location
Event size and format (e.g., keynote, workshop, breakout session) can affect your rates. Larger corporate events with more influential audiences may warrant a premium. Location can also impact pricing, especially if travel and accommodations are involved. Many speakers charge a base fee plus additional costs for travel or charge higher rates for in-person versus virtual engagements.
5. Evaluate the Engagement Scope and Follow-Up
Consider whether the client expects follow-up, such as post-event consultations, Q&A sessions, or supplemental materials. This added value can be an opportunity to increase your rate. Offer these as add-ons, or incorporate them into a comprehensive package to meet various client needs at different price points.
6. Know When to Offer Discounts and Package Deals
Offering discounts or packages for multiple bookings with the same company can create repeat business and build a relationship with clients. For example, you might offer a package rate for a series of workshops or reduce your per-engagement rate if the client books you for multiple events. Make sure discounts reflect a clear benefit to you, such as filling gaps in your schedule or establishing a longer-term partnership.
7. Use Testimonials and Proven Results to Justify Your Rates
When discussing pricing with potential clients, share testimonials, case studies, or ROI metrics from past engagements. Highlighting specific outcomes like improved team morale, increased sales, or leadership development will reinforce the value you bring. Clients are often more receptive to higher fees when they see evidence of tangible results.
8. Adjust Your Rates Regularly
Re-evaluate your pricing periodically to ensure it aligns with your growing expertise, market demand, and changing industry standards. Consider small, incremental increases each year, particularly if you’ve added notable clients or received high ratings and testimonials.
Pricing as a corporate speaker is a balance between understanding market expectations and communicating the unique value you provide. By setting clear, fair, and adaptable rates, you’ll attract clients who recognize the value of your expertise and invest in the lasting impact of your insights.